It's that time of year and we are already well into the New Year's trading. Time to give your business online the kick-start it needs and to stop neglecting essential improvements.
Here is our list of top tips you should be doing right now:
- Get mobile - so many sites are still not mobile compatible. As mobile search and commerce online expand rapidly, you really can no longer afford to have a web-presence that cannot be viewed properly by your audience. If your web developer does not offer it, find someone who can.
- Get social - it really is not that bad, or even that hard and you may find lots of new ways to contact your customers or potential clients. There is a network for every business.
- Update your website - this is your shop window. How many more times do you expect others to walk past the same view?
- Post new content - Google puts such a premium on new content. There must be good things to say about your products and services.
- Create video - simple YouTube videos and hangouts online really will boost your ratings
- Collect your customer information - Do you really collect information on your customers, know what they like and regularly sell things to them you know they would be interested in? You can't do any of that unless you collect their information first and increase your customer email lists.
- Create an e-marketing campaign - Generate some interest around your business, keep them informed, attract new customers. This is such a low cost and proven way of generating work, it's a surprise so many shy away from it.
- Advertise on-line - create a paid and targeted campaign on AdWords or similar paid for advertising on social media. Create a great advert and those click-throughs will generate you business.
- Improve your SEO - the rules have changed. Make sure your site can still be found and research other ways of boosting your position in the search engines.
- Make a plan - ok, you still don't know when to get started. Take a pen and paper, get away from your desk and start making a plan. This could be the year you really make than online impact you always intended.
To succeed online, you need to have short-term urgency and long-term application. Things don't happen overnight, but take two or three of our suggestions to heart and you really will make a difference. It may sound daunting, but the sooner you get started, the quicker the results.
Where are you going to start today?
Read more